![]() ![]() Use of the Agency’s logo cannot imply an endorsement or preferential treatment, or suggest a relationship that does not exist. For example, include the phrase “Funds Guaranteed by the SBA” when a business posts a sign announcing an expansion or new location. When the SBA’s logo is used by an outside party, the Agency’s role in the activity and its relationship to that outside party must be clear. SBA Resource Partners cannot use the logo except as authorized by the Agency in connection with a cosponsorship agreement. The logo and mark can only be used by SBA employees in their official duties, for publicizing and identifying the SBA, its programs and activities on official outreach materials and publications. If you’re building a community with a hashtag, you may want to protect it.The SBA logo and mark are for official governmental use and any alteration, distortion, re-creation, or misuse is prohibited. If you do, competitors in your industry won’t be able to use a similar hashtag. If you trademark your slogan, no one in your industry can use a similar phrase. Slogans can often be more distinctive than a name (e.g., Nike’s Just do it ®, and McDonald’s I’m loving it ®). If you feature it in your advertising, you should trademark it. If you have a great slogan, consider how it conveys your brand. Logos make marketing easier, and social media more effective. If you trademark your logo, no one in your industry can have a similar design. Many successful brands rely on their logos alone. Your company or product logo is almost as important as the name. We almost always recommend trademarking the name. That means you can stop copycats using any variation of the name. If you choose wisely, you can trademark the name in any font, color, and style. Your company or product name is almost always the most important thing you can protect. Trademark Your Business Name or Product Name for Production Here’s how to figure out which ones to protect first:ġ. For this reason, most people don’t trademark them all at the same time. In business, you can build your brand around your name, your logo, a phrase, and a hashtag.Įach of these will require their own individual application, so you’ll pay separate fees for each one. The single best way to protect a trademark is with a Federal trademark registration. That’s why it’s important to protect your trademarks early – even before you start actual use. If someone else trademarks your name or logo first, they’ll own the exclusive right to use it nationally. Typically, it’s whoever trademarks it first. Only one business can own a brand in an industry. If you don’t, then your competition can use them. Trademarking your name, your logo, a phrase (slogan), and hashtag gives you the exclusive right to use them. Why should you protect your Business Trademarks? ![]() Trademarks convey stability, trust, and tap the human preference for visuals, making your marketing more effective and less expensive. ![]() Trademarks help customers recommend products and services to their friends, which is free marketing. They all help customers find the products and services that they like, which helps make them repeat customers. Names, logos, phrases (slogans) are the most common types. Your website, business cards, and invoices will all reflect it. It will also be a common thread throughout your marketing. It’s how consumers will first encounter your business. Your brand is WHO you are, WHAT you do, and WHY you do it. You need to trademark your name and logo because they represent your brand. If you plan on being in business for any amount of time, you’ll be building a brand. They are the cornerstones of almost every brand. Most businesses need to trademark both their business name and logo. ![]()
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